With much web traffic approaching from mobile phones, building a mobile-friendly website that mobile phone users find simple and straightforward to use and navigate is considered a priority.
This approach has become very important in the previous decade. According to research, over half of all website traffic now occurs on a mobile device and that embraces approximately 45% of all online shopping. Considering that smartphones have been around for the last ten years, these numbers are only increasing as mobile website browsing becomes even more ingrained and the designs more instinctive.
If you want to build your business’ site, or you are currently considering ways to improve your traffic, user experience, and SEO across platforms, here are the ten tips for creating a successful mobile-friendly website.
Top 10 mobile-friendly website design tips
To find out what “optimized for mobile” truly means, the following are the top 10 tips for creating a mobile-friendly website.
Touch Button Size
Most people are using either their thumbs or index fingers to navigate through your mobile site. So, keep in mind the average thumb and index finger size and make sure touch buttons are at least 45 pixels in size. This will make for easier navigation and reduce misplaced clicks.
Drop-downs
Use drop-down menus or checklist every time, reducing free entry text. These drop-downs will save time and make for more mobile-friendly website designs.
Responsive Web designs
uses Responsive development to ensure your content will format correctly and neatly to any size screen on various devices. This is important because new devices and dimensions are being built constantly and you have to look good on any screen.
Conversion Rate Optimization (CRO)
How can you increase visitor traffic and convert them into customers? Use advanced analytics and other KPI platforms to measure multiple variables to convert passive browsers into leads.
No zooming
Users of your mobile website should not have to zoom in to read the content. Make sure the text size is large and easy to read. If the fonts are too small or the button hard to click, then this affects the user experience. Google acknowledges this and wants businesses online to reduce user friction. This means make it easy for your site visitors to use your mobile site and this, in turn, improves the user experience.
Reduce text
Mobile on-the-go users do not want to read long and boring paragraphs of content. Keep content simple and interesting, no one likes to scroll through or across on a website. Conducting an analysis on the right keyword terms, then adding them into the first content areas of your mobile site will capture their attention quickly.
Mimic desktop
Keep content and navigation alike to your desktop version to reduce pointless confusion. This is also necessary because although engines like Google will be focusing more on their mobile indexing, they still want consistency in your message.
Homepage
Companies have few seconds to attract their audiences, so make sure the most important content is ‘front and center’. This is best accomplished by following SEO best practices and understanding your target viewers.
Less chaos
Less chaos refers to that’s you have more control over content that you want your target audience to focus on. The less time a visitor takes to think, the faster they take action and engage with your site.
Contact Information
Always make sure your company’s contact detail is clear and easy to locate. You must provide the proper location, company number(s), and working hours.
Conclusion
as global traffic continues to grow, mobile website browsing is the way of the future. While the tips in this post will give you a baseline for practical solutions to mobile-friendly website design challenges. It takes a lot of care and practice to master them. In order to get a mobile website that is a help and not a hindrance to your users, consider connecting with professional website designers.
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